I empower leaders to tell breakthrough stories

Where communications, change and leadership meet

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We live with wall to wall noise

A breakthrough business idea does not always break through. Leaders need stories that spark meaning, context and connection to create advocates, followers and fans.

Tell meaningful stories

In the attention economy, leaders struggle to tell meaningful stories that spur authentic responses from customers, investors, media and employees.

Find out how Charlotte can help you

If you want to create engagement by fusing strategy and story, contact Charlotte to find out how she can help you today.

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Who’s Charlotte Otter?

Charlotte Otter is a career communicator, novelist and former journalist. Until recently, she led executive and employee communications at SAP SE. She worked with the Executive Board and other senior leaders to tell breakthrough stories that underpinned business strategy.

Charlotte believes that in the attention economy, strategy and story need to be symbiotic. She is currently studying for an MSc in change leadership - an executive programme run jointly by HEC Paris and Oxford Saïd Business School. With so many companies at an inflection point, the communication around change needs to be sensitively managed.

Charlotte’s leadership across multiple change programmes at SAP provides her with the ideal experience to help companies negotiate the communication of change. Her success as a novelist means she understands the emotional impact of great-storytelling. Her journalism career inspired her values of freedom, justice and authenticity.

What people say about Charlotte:

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Mark Irvine

“I have had the pleasure of working with Charlotte over the years.  She is a brilliant communicator who knows what it takes for communication to achieve its desired impact.  She is someone who magically balances empathy with people and a tough-minded focus on the task at hand.”

Mark Irvine

Director of Thought Leadership, DNV

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Sindhu_Gangadharan

“As a technology leader, I have leaned on Charlotte many times for sage advice and smart communications guidance. Charlotte's experience at the intersection of technology, communications, change and leadership will help others manage the multiple changes our industry is undergoing”

Sindhu Gangadharan MD, SAP Labs India

Board of Directors - Qualtrics, Siemens India, Titan Company, EverLoop

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Sameer Verma

“Charlotte’s approach to communication strategy is extremely effective. Her background as a former  journalist and a novelist means her approach to communication is always centred around the protagonist and the audience. Charlotte brought in a very inspiring and  transformative style to executive communications. In many ways she laid the foundation for executive comms at SAP in a style that was so effective that it was adopted across the company. Her versatile consultative style and the ability to formulate a strategy around communication across a spectrum of themes from customer events  to large org transformation led her to drive SAP‘s global internal comms, where she excelled.”

Sameer Verma

GM Supply Chain Management, Microsoft

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Looking for more insights?

I help leaders combine strategy and story to spark engagement. In helping my customers achieve their goals, I rely on my past experience in tech, my work as a novelist and creative, and my empathy for the human need to connect.

 
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